Church

ELCA Congregational Email Turnaround

This entry is part 7 of 7 in the series Congregational Website Study

There is nothing more frustrating than asking a question and not getting an answer. Timely communication is critical in the business world, and it’s critical in the church world too. Churches seem to recognize this: as I noted in part 5 of this series, over 95% of congregations posted email contact information on their website.Continue Reading


Church

Advanced Content on ELCA Websites

This entry is part 6 of 7 in the series Congregational Website Study

There are plenty of things that churches can do to make their websites more appealing to visitors and members. I was curious to find out how common some of these “advanced content” ideas were. These things aren’t advanced because they require advanced technology; instead, they are just “above and beyond” a simple brochure-style website.


Church

Basic Content on ELCA Websites

This entry is part 5 of 7 in the series Congregational Website Study

In evaluating 101 websites, I had to pick qualities that were directly connected to website effectiveness, yet for time’s sake were easy to check. The simplest of these were the no-brainers, what I’m calling “Basic Content.” This is the stuff you’d expect to find in any tri-fold brochure, if your church still does that sortContinue Reading


Church

Choosing a Sampling Strategy

This entry is part 3 of 7 in the series Congregational Website Study

Special thanks to Dr. Marty Smith, a Senior Research Analyst at ELCA Research and Evaluation. His help was invaluable in deciding on a sampling strategy and collecting the congregational demographic data, and I really appreciated his help all the way through this phase of the project. As I discussed in the last article, I neededContinue Reading


Church

Introduction to Congregational Website Study

This entry is part 1 of 7 in the series Congregational Website Study

For years, I’ve been telling people that good church website design will directly translate into more visitors coming in the door. Anecdotal evidence from my work with several different congregations as their webmaster has borne this out. After taking over decrepit old designs and replacing them with dynamic, well-designed sites, my pastors reported to meContinue Reading